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	<title>Launch That Brand</title>
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		<link>http://jerryrants.wordpress.com/2011/09/14/49/</link>
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		<pubDate>Wed, 14 Sep 2011 21:53:19 +0000</pubDate>
		<dc:creator>JB</dc:creator>
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		<description><![CDATA[DIRTY LITTLE 401(K) SECRETS WITH PROFILE<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jerryrants.wordpress.com&amp;blog=9530672&amp;post=49&amp;subd=jerryrants&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<pubDate>Wed, 18 May 2011 20:49:58 +0000</pubDate>
		<dc:creator>JB</dc:creator>
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		<title>The Brand Squad In The News&#8230;&#8230;</title>
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		<pubDate>Fri, 05 Mar 2010 15:33:32 +0000</pubDate>
		<dc:creator>JB</dc:creator>
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		<guid isPermaLink="false">http://jerryrants.wordpress.com/2010/03/05/the-brand-squad-in-the-news/</guid>
		<description><![CDATA[Brand Squad honored A campaign for Crichton College won gold, silver and bronze awards for The Brand Squad in the 25th annual Educational Advertising Awards. The awards are sponsored by Higher Education Marketing Report. More than 2,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jerryrants.wordpress.com&amp;blog=9530672&amp;post=38&amp;subd=jerryrants&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Best Buy Bets on Social Media For Holiday Campaign</title>
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		<pubDate>Fri, 02 Oct 2009 16:17:54 +0000</pubDate>
		<dc:creator>JB</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jerryrants.wordpress.com/?p=36</guid>
		<description><![CDATA[Best Buy is joining the ranks of big corporations that take advantage of social media to attract customers for the holiday season, according to The New York Times. A Facebook fan page has been set up to allow friends to share advice about products, and the retailer&#8217;s TV commercials have begun to include Twitter URLs. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jerryrants.wordpress.com&amp;blog=9530672&amp;post=36&amp;subd=jerryrants&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Fundamentals of Rebranding</title>
		<link>http://jerryrants.wordpress.com/2009/09/30/the-fundamentals-of-rebranding/</link>
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		<pubDate>Wed, 30 Sep 2009 21:39:12 +0000</pubDate>
		<dc:creator>JB</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jerryrants.wordpress.com/?p=31</guid>
		<description><![CDATA[REBRANDING has become such a common term that it is not only organ-isations that embark on it, but even political parties are starting to see the relevance of it. A rebranding exercise needs to have a blue print and a strong brand strategy that will guide the organisation to achieve its goals. The brand strategy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jerryrants.wordpress.com&amp;blog=9530672&amp;post=31&amp;subd=jerryrants&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Boost, Microsoft Market Via Bricks, Mortar</title>
		<link>http://jerryrants.wordpress.com/2009/09/29/boost-microsoft-market-via-bricks-mortar/</link>
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		<pubDate>Tue, 29 Sep 2009 19:26:00 +0000</pubDate>
		<dc:creator>JB</dc:creator>
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		<description><![CDATA[SAN FRANCISCO&#8211; Unfazed by the number of mega-retail chains that have gone belly up in these sour economic climes, Jeff Auman has been zig-zagging the country for months in a quest to roll out 50 Boost Mobile-branded stores. Mr. Auman, who is VP-sales and distribution for the cellphone marketer, is working with partners to open [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jerryrants.wordpress.com&amp;blog=9530672&amp;post=28&amp;subd=jerryrants&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Three Ways To Build A Brand With Twitter</title>
		<link>http://jerryrants.wordpress.com/2009/09/24/three-ways-to-build-a-brand-with-twitter/</link>
		<comments>http://jerryrants.wordpress.com/2009/09/24/three-ways-to-build-a-brand-with-twitter/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 16:34:08 +0000</pubDate>
		<dc:creator>JB</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jerryrants.wordpress.com/?p=24</guid>
		<description><![CDATA[Using Twitter to further product branding was a hot topic Tuesday at the Twitter Conference in Los Angeles. A panel comprising branding and social media experts fielded questions posed by moderator Guy Kawasaki, former Apple (NSDQ:AAPL) brand evangelist and currently a managing director of Garage Technology Ventures, an early-stage venture capital firm. Here are tips [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jerryrants.wordpress.com&amp;blog=9530672&amp;post=24&amp;subd=jerryrants&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>How To Monitor A Brand&#8217;s Social Media Presence</title>
		<link>http://jerryrants.wordpress.com/2009/09/23/how-to-monitor-a-brands-social-media-presence/</link>
		<comments>http://jerryrants.wordpress.com/2009/09/23/how-to-monitor-a-brands-social-media-presence/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 22:00:15 +0000</pubDate>
		<dc:creator>JB</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jerryrants.wordpress.com/?p=21</guid>
		<description><![CDATA[While there are plenty of paid for services wanting to show you how your brand covers the social media landscape, there are also many free tools available online which can give you a great sense of how a brand is perceived in social media. Identify your brand keywords This may sound simple, but listening to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jerryrants.wordpress.com&amp;blog=9530672&amp;post=21&amp;subd=jerryrants&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>New Media on Ulitzer &#8211; The Missing Link</title>
		<link>http://jerryrants.wordpress.com/2009/09/23/new-media-on-ulitzer-the-missing-link/</link>
		<comments>http://jerryrants.wordpress.com/2009/09/23/new-media-on-ulitzer-the-missing-link/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 21:52:11 +0000</pubDate>
		<dc:creator>JB</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jerryrants.wordpress.com/?p=17</guid>
		<description><![CDATA[Almost all companies will be using &#8220;new media&#8221; marketing to get their message out and engage with people in 2010 The shifts in media consumption are disrupting traditional marketing and PR techniques and according to UK and European studies, less than one in four PR practitioners has the skills to implement a successful social media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jerryrants.wordpress.com&amp;blog=9530672&amp;post=17&amp;subd=jerryrants&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Brand Marketers Embrace Social Media</title>
		<link>http://jerryrants.wordpress.com/2009/09/18/brand-marketers-embrace-social-media/</link>
		<comments>http://jerryrants.wordpress.com/2009/09/18/brand-marketers-embrace-social-media/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 19:07:20 +0000</pubDate>
		<dc:creator>JB</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jerryrants.wordpress.com/?p=14</guid>
		<description><![CDATA[Measurement remains a challenge. The social media marketing bandwagon is filling up, according to the “2009 Marketing Industry Trends Report” from Equation Research. The survey of US brand marketers found the majority already using social media. Some marketers were planning on adding social media activities over the next year, including 15% of respondents in businesses [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jerryrants.wordpress.com&amp;blog=9530672&amp;post=14&amp;subd=jerryrants&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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